Bend, OR, September 21, 2009 - BendBroadband has revealed a new logo which emphasizes the company’s character qualities.
“Brands are built on promises made and kept,” commented Amy Tykeson, BendBroadband CEO and President. “Being local will not guarantee that customers will choose or stay with BendBroadband. But by delivering reliable products, being responsive to customers’ needs and providing efficient, trustworthy service, the fact that we are local and give back to our communities makes the difference for many customers. That’s why our new tagline is, “We’re the local dog. We better be good.” We are making a promise to our customers to work harder to ensure their happiness with BendBroadband. This commitment has been embraced by our 200 local, Central Oregon employees”
BendBroadband’s new logo and tagline will immediately become a central component of the company’s advertising and communications strategy. “When we compared ourselves to all of the competitors in the Internet, telephone and TV space, we found an important opportunity to differentiate ourselves.” Tykeson added. “Our new logo symbolizes who we are as a company. We are nationally recognized as a technology leader in the cable sector, yet we are local—right here in Central Oregon-- with great employees who care about our customers and are involved in our communities.”
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“Brands are built on promises made and kept,” commented Amy Tykeson, BendBroadband CEO and President. “Being local will not guarantee that customers will choose or stay with BendBroadband. But by delivering reliable products, being responsive to customers’ needs and providing efficient, trustworthy service, the fact that we are local and give back to our communities makes the difference for many customers. That’s why our new tagline is, “We’re the local dog. We better be good.” We are making a promise to our customers to work harder to ensure their happiness with BendBroadband. This commitment has been embraced by our 200 local, Central Oregon employees”
BendBroadband’s new logo and tagline will immediately become a central component of the company’s advertising and communications strategy. “When we compared ourselves to all of the competitors in the Internet, telephone and TV space, we found an important opportunity to differentiate ourselves.” Tykeson added. “Our new logo symbolizes who we are as a company. We are nationally recognized as a technology leader in the cable sector, yet we are local—right here in Central Oregon-- with great employees who care about our customers and are involved in our communities.”
Download The Complete Press Release